We talked earlier this week, in a general sense, about how to scale your business whether you are product-based or service-based. Here are some simple and actionable steps you can take today to start scaling your business.
Work the SEO
SEO or Search Engine Optimization is your best friend. The internet has made it possible to serve ideal clients anywhere in the world. The problem is, those ideal clients cannot be served if they cannot find you. Make sure your website and all blog posts are search engine optimized.
Blog posts are your way to sell yourself without having to speak to anyone. This is your chance to be helpful to your ideal client by answering questions. By answering their questions and providing useful knowledge, you are creating an authoritative and trusting relationship with your potential lead. This also boosts your search engine optimization. It’s a win all around.
You don’t need to have the Michael Jordan of the industry to do influencer marketing. Influencer marketing is simply about finding someone with some clout or a following within your target market and bringing them on board. Search the social channels for people who have a large following. The easiest way to do this is to see who your former clients follow on social channels.
Don’t ignore the power of video. Facebook’s algorithm is currently loving video. Our first live stream saw a reach of 5x the norm. Hop on a Facebook Live and share some knowledge with your audience and watch engagement and reach grow organically. However, don’t just stop with Facebook. With a few simple steps, you can download your Facebook Live video and upload it to YouTube. YouTube is currently the second largest search engine behind Google. People are searching for video at an alarmingly high rate. Some marketers believe that video search will account for almost 90% of all searches in our near future. Make sure you’re offering your ideal clients information in a way that they wish to consume it.
Offering digital products is a great way to scale your business without much extra effort. Offer an e-book, a how-to, etc. to your ideal clients so they can know, like and trust you while also growing your checking account.
Scaling your business doesn’t have to be difficult or scary. It can be as simple as making a few minor tweaks to your current business model. Once you make some of these tweaks, your evergreen style of marketing will make you and your checking account very happy.