Why You Need a Personal Brand as a Business Owner & How to Build One

New year, new me, right? Well sort of. As a business owner, it’s important to have a personal brand because whether you’re in the B2B world or the B2C world, you’re in the business of people. People tend to do business with those that they like and can resonate with. Whether you realize it or not, you have a personal brand. Your personal brand is all about a person’s feelings toward you when you aren’t in the room. Would they say you’re caring? Compassionate? Hard-working? Whatever your values are it’s time to make the personal brand intentional.

A personal brand is not the same as your business branding. There’s no need to come up with a color scheme and logo. No website to be done. No need to blog as “you”. Personal brands are less complicated. Instead, it’s all about being intentional with your actions.

The first thing you need to consider regarding your personal brand is to acknowledge that you already have one. Ask friends to share five things they would tell other people about you. From there you can see where your strengths lie and how others perceive you. You’ll be shocked at the brand you’ve already started to build.

Next, make a list of the things you want to be known for. Do you want to be known as a creative?  As someone who goes with the flow? Decide on how you want others to experience you. Take cues from how your friends, and maybe even former coworkers, describe you. This can provide invaluable insight into how you’re being perceived by others.

Do you want to be known as a leader but former colleagues saw you as letting someone else take a leadership role? Then it’s time to change your actions to match how you want to be seen.

Once you’ve decided who you want to be in this world, it’s time to take intentional action. We’re not going to rent a billboard and tell the world about this – it’s in the subtleties that you can make a huge impact. Make sure your LinkedIn profile and other social channels match your brand. If you want to be known as the family man who is involved with his community, share community events, family photos, etc. on your social platforms. Small tweaks can make a huge difference.

When you get intentional about your personal brand, it’s easier for others to recommend you to those who would be an ideal fit for you and your company.