I’m willing to bet you checked your email today on a mobile device. You went on Facebook and Instagram on your phone. You did a quick Google search for something on a phone. According to BGR, in 2016, mobile internet usage was higher than desktop usage. Back in 2014, it was reported that are more devices than people. With the influx of people using their mobile devices it’s amazing that more websites and ads are not mobile friendly. That’s why 2018 is the year your business needs to focus on the mobile strategy so you drive more sales at a lower cost.
Pick a Strategy
This seems circular, I know, but hear me out. There’s two ways you can go with your mobile strategy. You can go the app route or the website route. There are two very distinct reasons for choosing one over the other.
A website strategy is made for lead generation, blogs and sales. The advantage here is that there is no need to download anything to your mobile device and mobile sites should adapt to most devices.
An app strategy requires more work on both your end as a business owner and as the consumer since they’ll need to actually download something. So why would someone go this route? Well, this is great for return customers. For instance, my hair salon has an app. I can book appointments through my account, buy gift certificates, buy products, earn loyalty points and more. I also use my grocery store’s app to shop and organize my list. Apps also offer location services so you can send updates when they’re nearby. My Starbucks app does that for me whenever I get close to a store. There are a ton of advantages to having an app if it makes sense for your business.
You knew I would talk social media. It’s my job. Way too often ads are not created to be mobile friendly. You’ve seen them, the words are cut off, the image doesn’t fit the space quite right, something is just off. It’s imperative to create ads that fit on the various social channels apps.
You also should be mindful of creating content that is easily sharable on social. Don’t make it harder on the users than it has to be.
The easier you make it on the customers, the longer they’ll stay on the site, i.e. more cash in your account.
Remember a minute ago when I said Starbucks sends me offers to my phone when I get close? You can do that through GPS services on phones. I cannot begin to tell you how many times I’ve been on Waze and an ad has popped up letting me know a store is nearby, and I can ask Waze to add a pit stop to that store. Location based ads are great because you can reach a whole new audience just because they’re in your area.
Master the Email
Having an email list is key to running a thriving business, but are you sending mobile device friendly emails? I can’t tell you the last time I checked my email first on a computer. I always check it on my phone first and will go back and visit that email on my desktop if there’s something I want to click on and learn more about. Make sure you’re testing emails to see if it holds up on multiple devices.
Those are some basic things you can be doing to have a thriving mobile presence. The faster you get more consumer friendly on mobile, the more money that flows into your account.