Do you think Black Friday through Cyber Monday was the biggest shopping weekend for your business? Wrong. And I know we totally think that Small Business Saturday is the day our business is supposed to crush all sales goals, but that just isn’t the case anymore. Super Saturday is actually your new best friend.
Super Saturday, also known as Panic Saturday, is the last Saturday before Christmas. According to ABC News, Super Saturday on average nets $15 billion in sales. Call me crazy, but I think you’d like a piece of that pie. The easiest way to be top of mind is to go all in with your marketing. It’s still not too late to put together some marketing to drive sales to your business this Super Saturday. Here are some things you can start doing today to drive in those last minute, panicked shoppers.
Every single time I talk to you about marketing, I have to mention the social media. Create an ad and post consistently. Consistency is just as important as the content. Provide some valuable content to your audience and run a promotion. This is the fastest way to drive traffic. Bonus tip* encourage shoppers to “check-in” when they’re in your store for a discount on their bill. People tend to take friend recommendations pretty seriously. Their check-in offers validation and more free eyes on your business.
Is your website mobile friendly?
Most websites these days are mobile friendly. Do yourself a favor and do a quick check with your phone. Is the checkout process difficult on the phone? Do some pictures or text get cut off? Most website platforms offer mobile friendly plugins so if your website isn’t reading well, grab a plugin. Most online orders now come from a cellphone so be sure your customers can check out easily.
Just like that social media check-in will offer an incentive to your customers, there are other ways to get more people in the door. Offering a bonus gift card for the purchaser is a great way to get them back in your store and spending money. Often these customers will return in January, when sales are typically slower. Plus, we all know when we’ve been given a gift card, we spend more in the store than the value of the gift card.
These few simple tricks can be started right now and still have a massive impact on your bottom line before the end of year.