video marketing

Why you need to invest in video

I’m the queen of multitasking. As I write this, I have 12 tabs open and Pandora playing in the background. In this fast-paced world where we’re always thinking about 1200 different things, video marketing is dominating the content creation space. According to Business Insider, video will account for 82% of traffic by 2021. We’re just a few years away from that manifestation, and it’s better to be one of the companies ahead of the curve rather than playing catch up. Here are some reasons video can drastically improve your business…

  1. Human Connection through Video Marketing

There’s something different about seeing a person versus reading text on a screen. When you can see someone on the screen, you feel a more emotional connection to them and their company. They go from being an anonymous person writing social media posts to a real human. People are more likely to buy from someone they can trust, and video helps build that trust factor.

  1. More Retention

According to HubSpot, 37% of viewers make it all the way to the end of a video. Do you know how much of a post is being read by users? Not really. We can’t track how much they read but we can track what percentage of the video was viewed and even whether or not the sound was on. Video marketing can really help you hone in on and target those audiences most likely to be  interested in your content.

  1. More Viewers

YouTube is owned by the world’s largest search engine, Google. YouTube is arguably the second largest search engine. With more people turning to YouTube to find information, your business could be missing a very large amount of clientele. Any time you search for something on Google, related videos that could answer your question also appear. A solid SEO strategy when it comes to video can increase eyeballs on your products and services. More eyeballs means more people converting and buying. It’s a no-brainer.

  1. Repurpose

As someone in marketing, creating original content can be a process. It takes a lot of effort to constantly create. There’s no reason to reinvent the wheel though. Videos can be embedded into blog posts, embedded into emails, turned into social media teasers, transcribed into written content, etc. The list of possibilities is endless.

Companies that are adapting to the market and what the consumers want will be the ones that thrive. Will your company be the one that succeeds?