I know what you’re thinking about this holiday funding. “Ashley, it’s December 5th and it takes as little as 24 to 48 hours to have money in my account, so what am I going to do with funds on the 7th of December?” It was something close to that, right? I thought so.
I say, end the year with a bang! Here are a few things you can do with some end of the year funding:
Social Media Marketing
It takes only a few hours to get your social media ads up and running. This is a great way to drive in those last-minute customers. Not everyone shops for Christmas presents in August (i.e. me). Not everyone did their shopping on Black Friday either. This is your window of opportunity to reach those people. Create some engaging ads and start sharing them all over. A little bit of money spent on marketing goes a long way.
Prepare for 2018
I know this sounds nuts but just imagine being ahead of the game when 2018 rolls in. Wouldn’t it be nice to start 2018 off stress-free (well, less stressed) in your business?
Fun story, my grandma got a handwritten card today from her favorite author, thanking her for her support this past year. She called me to tell me all about it and how highly she thinks of this author now. Spend a little time sending some snail mail to those customers who have been amazing all year. Buy some cool holiday cards and hire someone to write out those cards. If your database is comprehensive you can even personalize the card based on their purchases this year. A little effort goes a long way.
Take care of those employees
Lastly, this is a great time to reward those faithful employees who have been with you the last year. Without them, you’d hit burn out and no one wants that. Show them a little appreciation and they’ll reward you with some company loyalty.
When you secure funding for your business, there are so many ways you can utilize that capital. Happy employees and customers are always a great use of funds.